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  • Swots, established in 1995 grew from an idea developed by four parents frustrated with bad service and lack of product when purchasing their children's uniform. Our business grew from supplying uniforms to just five local schools to over 25 schools locally, nationally and internationally.
  • In 1999 we developed our website www.schooluniformsonline.co.uk to keep up with the developing trend for online shopping.
  • In 2000 we purchased our current premises 24 Church Street, Reigate and in 2005 refurbished the building to create a modern, efficient and customer friendly environment.

Objectives and Services

  • Our aim at Swots is to provide the best service, quality uniforms and fairest prices; and at the same time offer expert advice from our experienced staff.
  • To ease the process of purchasing uniform, we offer our secure website where parents can view and buy uniform at the touch of a button. This has become very successful and was reported in the Mail on Sunday as being "a website that makes everyday life a little easier". The website is particularly useful for parents living overseas; we receive e-mail enquiries and offer expert advice on sizing. Uniform can be purchased and dispatched airmail or delivered directly to local schools.
  • We also have a friendly telephone ordering service where orders are dispatched by 1st Class Royal Mail or delivered by hand to local schools.
  • We have a comprehensive range of uniforms and we have developed excellent relationships with our suppliers and manufacturers and we therefore continue to improve quality and value.
  • We aim to have a regular dialogue with the schools that we supply and in the time that our business has been in existence, we have grown due to continuity, quality of service and substantial stock reserves for all our schools both during busy and non-seasonal periods.
  • We also offer Brownie, Guide, Cub and Scout uniforms, a wide range of dancewear and an extensive range of sportswear including promotional tour kits, bags and equipment.
  • School uniform is an important part of family life; a good uniform not only helps to develop a sense of pride but also helps to promote each individual school. Together with attention to detail and personal service Swots are keen to preserve this.

SWOTS … and so much more

We are experts in the supply of school uniform to over 25 schools. We understand the needs of schools, parents and students. Our mission is to supply everything a school age child needs with good quality products at value for money prices.

Quality Assurance: Every item supplied by SWOTS has been tested and approved to be appropriate for school children. Our large volume contracts with our suppliers enable us to control consistency, quality and price. We maintain our competitive edge with no compromise in quality.

We stand by all our products and promise to deal promptly and efficiently in the event of any item proving in any way unsatisfactory.


We would be pleased to quote for the supply of any school uniform anywhere. A simple email to info@swots.org will ensure a fast response and quote. Thereafter you will be looked after by our dedicated professional team.

Buy with confidence from the professionals!